Lech Poznań and STIGA – the manufacturer of innovative gardening tools – have joined forces. The brand has become Lech’s Technical Sponsor for the upcoming two seasons.
Signing a sponsorship contract with Lech Poznań is an undoubtedly important moment in STIGA's history. The two brands have cooperated in the past during advertising and promotional initiatives. STIGA’s headquarters are located close to the heart of Greater Poland which has undeniably impacted the friendly relationship between the two brands.
“Sport has always been close to our heart – we often opt for cooperation with sport-related entities. Hence, we are thrilled to deepen our relationship with the beloved football club. We are happy that our portfolio and experience will be enhanced by such a great, successful club with a long tradition. Similarly to STIGA, Lech always aims for the top, therefore, we are delighted to be able to support the club on such a big scale. I am sure that our cooperation will bear satisfactory fruit for both sides,” said Łukasz Grzankowski, STIGA’s Marketing and Ecommerce Director.
The contract has made STIGA Lech’s new Technical Sponsor. The brand’s logo will feature across the Poznań Stadium as well as the club’s communication channels.
“STIGA was established in 1934 – 12 years after the club has been founded – hence, both brands have a long-standing tradition,” highlighted Jan Wojciak, Lech’s B2B Sales Director. “We are happy to take our cooperation with STIGA to another level during this special season and we are hoping that together, we can start a new chapter in the club’s history,” added Wojciak.
Interestingly, STIGA’s sponsorship agreement with Lech isn’t the brand’s first project connected with the sports industry. Previously, the brand regularly got involved in promotional initiatives of various big clubs. Since 2020, STIGA has also been cooperating with the ski jumping Olympic and world champion, Kamil Stoch.
For more information about STIGA, visit www.stiga.pl.
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